Just a few weeks after the long-awaited launch of the consumer-focused iPhone, NetSuite is launching SuitePhone, an integrated set of business management programs for the hot-selling device.

Actually, SuitePhone isn't so much a new set of applications but NetSuite for the iPhone. NetSuite officials say Apple's  announcement that its Safari browser should be the target for iPhone developers was music to its ears. "We've always supported multiple browsers, so Apple putting Safari on the iPhone made it a simple process," Sean Rollings, senior director of product marketing at NetSuite, told internetnews.com.

Current NetSuite users can simply access their accounts on an iPhone at no additional cost for the hosted, on-demand applications. NetSuite said new customers who want to use the iPhone will be able to start next month.

NetSuite's on-demand, integrated business management applications includes enterprise resource planning, Customer Relationship Management and e-commerce functionality. The applications are geared to small-to-medium-sized businesses and departments at large corporations.

While NetSuite offers end-to-end business management capabilities (from taking orders, checking availability, supporting customers, etc.), it sees the portable iPhone as more a complementary platform.

"We don't see people abandoning their office notebooks or PCs to use iPhone," said Rollings. "But it's not beyond the realm of possibility that salespeople will be able to get a lot of their work done on an iPhone. You have the ability to check inventory for the availability of a product and get an answer in real time. The cross-process view in NetSuite is a huge enabler."